It's no secret that Amazon has become an extremely important channel for most brands today not only in the US but around the world. But, brands need to make sure they've put together a really well thought out strategy to win on Amazon because the opportunity is huge.
What products and pack sizes should we sell on Amazon? How should we price them? What will be our net margin? How should we position ourselves? How do we win against the competition? What keywords should we target? How much money should we spend on ads? We go through it all one by one and put together a comprehensive strategy to win on the platform.
We look at catalog optimization in two ways. One - to optimize the product pages with the right keywords so they rank higher on the search results and Two - to merchandize pages with the right images, graphics, videos and marketing content highlighting all the key value propositions so that once the customers land on the product pages, they’d be most likely to convert. I can use my own design team or work with your team for all photography and design.
Setting up the products on Amazon is one thing but the real growth comes from how you drive traffic to the product pages and how do you get that traffic to convert. Amazon has a whole suite of advertising programs which we can dig into below. Other than advertising, we can also leverage external marketing like Giveaways, Influencer Marketing, your existing social media channels and email lists to drive traffic to our pages which also increases the organic rankings of our products. We will also put together a promotional plan running coupons and promotions to improve conversion rates.
With ever expanding advertising capabilities across AMS, DSP, OTT, Fresh and Whole Foods, we have a lot of avenues to reach our target customers on and off Amazon. Based on our strategy - we put together a comprehensive full funnel advertising plan to get in front of the right audiences. We will also use automation to optimize the campaigns on an ongoing basis to meet our key metrics like Sales, ROAS and New to Brand.
On a monthly basis, we review all of the business reports where we track Sales Data by Brand, Product and Category, Marketing Performance, Inventory and the overall P&L. We will setup dashboards which the business team will be able to review at any time. We can also use external tools to monitor category share, out of stocks, keywords rankings and other metrics.
From preparing shipments for Amazon to reconciling payments and inventory, we need to have proper processes in place to ensure the business runs smoothly and to avoid any chargebacks or lost revenue. I train the respective team members on all the systems and processes and also work with Amazon on resolving any issues that may come up.
Amazon is fast growing their presence around the world. If you're ready to go international, I can help build and manage the international business across all Amazon Marketplaces in US, Canada, UK, EU and others. I have experience building businesses across multiple international markets.
You need someone who really understands the brand and the competitive landscape to help you put together a strategy to win against the competition.
Instead of just managing your ad spend and sales, you will have someone who’s looking at the full P&L and pulling the right levers to optimize for profitability.
With 10+ years of experience in the e-commerce industry and managing multiple businesses, you get someone more experienced than you’d typically get with an agency.
Unlike agencies that have multiple teams working in silos, you’ll have one person oversee all aspects of your business so they know what they’re optimizing for.
You will have someone who will work hand in hand with your internal team on different aspects of the business whether it’s content creation or logistics issues.
Agencies have to charge at a certain level for the model to make sense. You’d typically see lower fees with a consultant as they have really low to no overheads.
Amazon comprises only about 30% of the total E-Commerce market in the US. Other platforms are starting to see impressive growth, especially post COVID-19. Are you making sure that you're leveraging these platforms fully? See how I can help.
