Paid social advertising leverages the power of social media platforms to reach highly targeted audiences with engaging ad campaigns. It’s an essential service for businesses looking to drive brand awareness, generate leads, and boost conversions across a variety of social networks.
Unlike agencies that have multiple teams working in silos, you’ll have one person oversee all aspects of your business so they know what they’re optimizing for.
You will have someone who will work hand in hand with your internal team on different aspects of the business whether it’s content creation or logistics issues.
Agencies have to charge at a certain level for the model to make sense. You’d typically see lower fees with a consultant as they have really low to no overheads.