MANAN ROKANI

E-commerce consultant with a design and growth mindset.

ABOUT

A Quick Intro

Hi, It's Manan. Thanks for stopping by. To give you a quick background, I have been in the e-commerce space for over 15 years. Have my Bachelor’s Degree In Computer Science and a Master’s In Management Information Systems. I have worked with companies and brands like AT&T, Accenture, Disney, Newman’s Own, Wonder Kombucha, Vegepod and Califia Farms. I have also built a couple of my own startups. I now work with small and mid size companies as a consultant and help them build their e-commerce businesses across multiple platforms.

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SERVICES

Amazon Consulting

Strategy

From products and pack sizes to pricing and profitability, and from content strategy to sales and marketing forecasts, I can help put together a comprehensive strategy to build a successful business on Amazon.

Catalog Optimization

Help create well crafted Product Content, A+ Content and the Brand Store all optimized for Search and Conversions

Advertising

Run full funnel AMS and DSP Campaigns across all Amazon properties, including Amazon Fresh and Whole Foods Market on Amazon - always optimizing for key metrics

SERVICES

Other Platforms

Amazon comprises only about 30% of the total E-Commerce market in the US. Other platforms are starting to see impressive growth, especially post COVID. Are you making sure that you're leveraging these platforms fully? See how I can help.

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SERVICES

Build Your Own Brand

Are you manufacturing products for other brands? Have you thought about launching your own brand? Lot of manufacturers are going direct to consumer and building massive businesses online. See how you can build yours.

CASE STUDIES

Recent Projects

Califa Farms

MARKETING

ADVERTISING

One of the leading Vegan beverage brands in the US. Helped 2.5X the Amazon business from $4M to $10M/ year through full catalog and keyword optimization, new Brand Store launch and running full funnel marketing campaigns on AMS and DSP optimized for ROAS and Sales. 

Vegepod

MARKETING

ADVERTISING

A Shark Tank funded Raised Garden Bed Company from Australia. Managed the Amazon US business taking it from $10K to $200K/mo during peak gardening season in 3 years.  Also helped launch and manage the Amazon business in Canada, UK and Germany.

Kalifornia Keto

MARKETING

ADVERTISING

Worked with Kalifornia Keto, a Keto Snacks brand, to build their Amazon Business. Managing all aspects of the business from Strategy, Operations, Advertising and Managing overall P&L. Built the business up to $250K/yr in less than a year with just 4 SKUs.

Wonder Drink Kombucha

MARKETING

ADVERTISING

One of the pioneers of Kombucha in the US, helped 5X their Amazon business from $100K to $500K in 2 years, optimizing for growth and profitability.

Harris Tea Company

MARKETING

ADVERTISING

Launched the full catalog of teas across multiple brands on Amazon, optimized listings, ran promotions and digital ads to increase Amazon sales from $400K to $1.2M per year in 2 years.

Tea India

MARKETING

ADVERTISING

a 25 year old chai brand, sold mostly in Indian Ethnic Stores. Launched a totally new website for the brand giving it a complete modern look and feel and yet retaining the authenticity of the chai brand. Also, helped launch full funnel advertising campaigns through Google, Facebook and Amazon to reach new mainstream audiences.*The site has gone through significant changes since then, not necessarily for the better.

E-commerce is still only 20% of the total retail in the US and there's still massive upside both in the US as well as internationally. I strongly believe brands with good products, design and marketing will win online over the next 10 years

MANAN ROKANI

GET IN TOUCH

Ready to take your brand to the next level? Let’s chat!